Calder Consulting

Construction Equipment Industry Consulting

Expert Consulting for OEMs, Dealers, Rental Companies and Customers navigating electrification, distribution, AI and digital transformation, environment health and safety and product support excellence.

“At CCL, we don't just provide reports; we provide a partnership built on 25 to 30 years of hands-on experience in the field. We are a 'boutique' firm by design, allowing us to remain agile, cost-effective, and deeply connected to our clients’ specific needs. Whether you are an OEM developing a new electric line or a dealer refining your rental strategy, our global team of specialists is here to ensure your success in this new era of machinery.”

John Calder

CCL Founder and Director

Trusted by Industry leaders

6 Pillars of Expertise

Leveraging over three decades of deep industry expertise to provide specialized strategic guidance for the Construction, Quarry, Mining and Rental sectors. We bridge the gap between traditional heavy equipment operations and the rapid global transition toward Battery Electric Vehicle (BEV) technology, AI and Digital Transformation and Health and Safety concerns ensuring our partners remain competitive in a zero-emission future.

Battery Electric Vehicle Development

First Mover Advantage with BEV offering lowest total Cost of ownership.

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Parts & Service Excellence

Improve parts and service performance to maximize revenue and profit.

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Distribution Development

Develop distribution capabilities that boost revenue and profit.

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Rental and Used Equipment

Identify rental growth opportunities to improve profitability.

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AI & Digital Transformation

Leveraging AI and Digital Transformation for your business.

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Environment, Health, and Safety

EHS audits for rental and dealer facilities. Driving safer operations with zero incidents.

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CCL operates as a true strategic partner.

Each team member has over 25 years of hands on global experience in the CE industry. We also partner exclusively with one of the Big 5 global Market Research Consulting Companies to ensure no matter what or where the project is, we can cover it.

We set bold goals alongside our clients and deliver measurable results that meet or exceed expectations. Whether you’re an Equipment manufacturer navigating electrification and AI, a rental company optimizing fleet ROI or a Dealer developing competitive advantage, we speak your language.

Our team, your advantage

Working across global markets, we focus on delivering clear insights, reliable support, and strategies that move businesses forward.

John Calder

CCL Founder and Director

Florence Calder

Director and Office Administrator

Nicolas Guigon

Senior Consultant

Chris Hathaway

Senior Consultant

Graziano Cassinelli

Senior Consultant

Sandra Ghattas Brundler

Consultant CCL

Kjeld Jespersen

Consultant CCL

John Ngai

Consultant CCL

Mike D. Hinrichsen

Consultant CCL

Catarina Lindahl

Consultant CCL

The construction equipment industry faces its biggest transformation in decades. Battery Electric Vehicles, Rental growth, AI and digital transformation combined with concerns about climate change, health and safety, highlight the need for strategic planning and business change.

Senior Consultants

Every engagement is led by seasoned professionals with C-suite and VP-level industry experience.

Global Reach

Active in 15+ countries with deep understanding of European, Asian, and American markets.

Proven Results

Track record of delivering measurable ROI for OEMs, dealers, and rental companies worldwide.

CCL Values and Code of Ethics ensures Consultants strictly adhere to the following codes of conduct in all business dealings with clients:

Integrity

CCL conduct is guided by integrity, transparency, honesty, and good faith. We reject all forms of discrimination based on sexual orientation, race, origin, language, religion, political opinion, or age.

Quality

CCL delivers high-quality work on time. Consultants perform their duties with enthusiasm, diligence, and efficiency to achieve customer satisfaction and company objectives.

Safety

CCL ensures safety is the top priority for Consultants and Recipients. We provide a working environment that meets industry health and safety regulations.

Teamwork

CCL works under the principle of “all for one, and one for all,” fostering collaboration. Teamwork, open communication, and transparency guide our daily work practices.

Protecting the Environment

All operations are focused on protecting the environment. We limit emissions and optimize the use of natural resources to safeguard future generations.

Frequently Asked Questions

Which regions does Calder Consulting Ltd serve?